About Fire & Ice
Discover the Fire & Ice Difference: Where Serenity Meets Transformation
At Fire & Ice, we believe in the transformative power of cold plunge and sauna therapy. Our mission is to provide a serene and welcoming environment where you can unwind, rejuvenate, and achieve your health goals.
Founded by Brad Whitfield, our journey began with a passion for wellness and a desire to share it with others. Fire & Ice - Santa Rosa combines traditional practices with modern amenities to offer a unique wellness experience. Our spa was founded in 2024 with the goal of providing high-quality spa services to our community.
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Local Residents: Try your first service for 50% off!
Experience your FIRST cold plunge or sauna session for 50% off. Offer exclusive to new customers with a valid Florida resident ID. Use code #HALFOFF